You Must Adapt to Thrive

As a freelancer, my computer is my lifeblood. Unfortunately, this week my laptop suffered a slow, torturous death. During this time, I was in the middle of nowhere with nary an Apple Store in the entire state. I found a BestBuy within two hours of my location, ordered a new computer online for in-store pickup, and thought I was golden.  They lost my order and couldn't get a replacement in for a week.  I called a local Apple reseller, and they didn't have the model I wanted.  I looked online at Walmart; no joy.  I looked online at Costco and found they could ship one to a town I'd be in two days from now.  I took a chance and went into the local Costco, bought a membership, and found the replacement I wanted.  Five hours, one mini-meltdown, and I'm up and running again.

Adaptability is key to not only surviving but thriving in a business environment. Many businesses had to adapt when COVID-19 introduced mandatory work from home policies. Those companies are pleasantly learning that remote work can be productive and, in some cases, lead to higher employee satisfaction and engagement. 

The same is true when creating a product strategy. Have a plan, execute that plan, but keep your eyes open and be prepared to adapt if the metrics show a change is required. Products that refuse to adapt are doomed to be left behind. Look at what your market is telling you and find a way to fulfill a need. 

Adapting can be difficult. Have a backup plan or three and operate in a manner that allows you to be nimble. If something is not working and you're not sure how to adapt, ask for advice. Tap into your network and communities to mine ideas. When you become adept at adapting, you will surpass survival and begin to thrive.