Tumbling Tumbleweeds is a small to medium sized company with a profitable product and stable income. They are primarily focused on small tweaks and maintenance updates. Their user base is extremely happy with their product, but is starting to stagnate. Tumbleweeds knows they need to inject some energy into their product in order to stay competitive.
Bringing in a fresh set of eyes in this situation can be beneficial. If you existing team has been living and breathing the product for too long, they've become blind to opportunities and pitfalls. It can take an outside perspective to see what may be obvious to others. Here are some areas a PM can help in this situation:
Dusting off the product does not have to mean drastic changes with little value. Small, incremental changes with a clear value to your users can keep things moving forward. This may mean bringing in someone to clear out the cobwebs and pull out the treasures you've long forgotten.
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October 2021
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