 The quote above popped up in my LinkedIn feed and comes from a Forbes article published in May 2020. It resonated with me as something Product Managers should keep in mind at all times, not only in a downturn economy. Many products lose their core value because they include too many nice-to-have features, and none of them are well executed. They go down the rabbit hole of adding "improvements" that "make it easier" for consumers to do XYZ and end up introducing so may failure cases that the primary benefit is lost. Think of the software you use every day. For each tool, what percentage of available features do you use? 100%? 80%? 60%? Less? Yes, there are power users, but for most users, the primary value comes from a minimal set of features. There may be hidden value in those unused features, but customers don't benefit because discoverability is too difficult amidst the noise. How much more would you like the tool if it only contained the most used features and executed them flawlessly? Focus on core features that provide the most value to the highest number of customers and nail the execution of those features. Even for established products, maintain the mindset of an MVP. For each new feature, evaluate if it furthers the core value of the product. Does it solve a real need, or is it a solution looking for a problem? Does the incremental benefit outweigh the disruption?
Skip the nice-to-haves, focus on the must-haves, and put your customer first.
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